Nz maori girl jimmy nelson discoverpage detail culture history
Nz maria waipoua forest discoverpage detailed culture history
Nz maori tattoos discoverpage detail culture history
Nz maori girl jimmy nelson discoverpage detail culture history
Nz maria waipoua forest discoverpage detailed culture history
Nz maori tattoos discoverpage detail culture history
Connect with the people of the land

Māori culture in New Zealand

To understand New Zealand, its beliefs, culture and identity - it is important that you learn about the Māori culture. From the language and traditions to their special connection with the land and the Haka. Māori are the tangata whenua (people of the land), and we highly recommend for you to visit a Marae, during your trip to New Zealand. This will give you a deeper connection with the country and its people.

Māori language and culture

For many years, Māori had no written language (known as Te Reo). They would instead use carvings, knots and weaving with symbolic meanings. Māori would also communicate through dancing, singing, and tattoo art. In 1820, a British professor and a Māori chief worked together to create a written language.

Special connection with the land

Māori have a strong spiritual connection with the land. They believe that our natural surroundings speak to humans and share knowledge. It is important that humans align with nature, not the other way around. In 2014, Te Urewera and then in 2017, Whanganui River, were both granted the same legal rights as humans.

Traditional Maori canoe | New Zealand holiday
Paddle the waters of Waitangi on a traditional Maori canoe - Waka
A lady bending down near a thermal river, surrounded by green shrubs| Zealand holiday
Take a historic and cultural journey with Wikitoria


The traditional Māori war dance - Haka, can be seen in different situations. Originally on the battlefield and more recently, at important events, sports games, weddings and funerals. Kapa haka is used by Māori to express themselves and their culture with dance, song and chanting. It is a spine-tingling experience to be present for a haka or kapa haka performance.

Mauri ki te Mauri

In the Māori language, Mauri means life force and is an essential quality of a being. This essence can be found in nature. Mauri ki te Mauri means life force to life force, and Māori believe it doesn’t matter if you greet a person or a tree. There is always a special exchange of life forces. A feeling that we are all, somehow, connected. This differs from Western beliefs, who view this as ‘simply’ an interaction between humans and nature.

A Hongi is a traditional Māori greeting between two people, where they press their noses and foreheads against each other and connect their life forces.

Learn about the Maori culture | New Zealand holiday
Understand the Maori culture to gain a deeper connection with New Zealand
© Jimmy Nelson
Haka performance at Waitangi | New Zealand holiday
Be enlightened by a powerful Haka performance at Waitangi
© TravelEssence

A deeper understanding of Māori culture

To have a more complete understanding of Māori culture, you can visit museums in New Zealand cities including Wellington, Auckland and Rotorua. Make sure you don’t miss the Te Papa Museum in Wellington, with a range of exhibitions - interactive and informative. We can also arrange unique experiences with local Māori.

Would you like to read more about Māori culture, before your holiday in New Zealand? We recommend the following books:

Maori culture | New Zealand holiday
Māori are the "tangata whenua" - people of the land
Exclusive experiences with local Maori guides | New Zealand holiday
We organise exclusive experiences with local Māori guides
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